REBRAND: E! ENTERTAINMENT
The network wanted a new, more sophisticated look and logo to reflect its expanded programming, growing demographic and reiterate its pop culture dominance. The old red exclamation point was gone. Replaced by a slicker, dimensional black logo with the tagline "Pop of Culture".
Several geometrical brand patterns were designed to compliment the new logo and complete the rebrand.
REBRAND: E! ENTERTAINMENT
The network wanted a new, more sophisticated look and logo to reflect its expanded programming, growing demographic and reiterate its pop culture dominance. The old red exclamation point was gone. Replaced by a slicker, dimensional black logo with the tagline "Pop of Culture".
Several geometrical brand patterns were designed to compliment the new logo and complete the rebrand.
REBRAND: E! ENTERTAINMENT
The network wanted a new, more sophisticated look and logo to reflect its expanded programming, growing demographic and reiterate its pop culture dominance. The old red exclamation point was gone. Replaced by a slicker, dimensional black logo with the tagline "Pop of Culture".
Several geometrical brand patterns were designed to compliment the new logo and complete the rebrand.
